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AranÁz: Tribal Luxe, Summer 2010

Amina and Rosanna continue their sister act by collaborating on their
collection for Summer 2010.
AranÁz: Tribal Luxe, Summer 2010 Amina and Rosanna continue their sister act by collaborating on their
collection for Summer 2010.

Extremely talented sisters Amina Aranaz-Alunan and Rosanna Aranaz first worked together late last year for Aranáz Ropas y Complementos, an expansion line that gives shoppers more to look forward to from the Aranáz label than just its beautiful handmade ethnic-inspired bags.

They have decided to extend the collaboration to this season and beyond that—yes, Rosanna will now be permanently joining the brand!—so clothes (“ropas” means “clothes” in Spanish) and accessories will now be available to Aranáz patrons.

“With my sister Rosanna who recently joined the brand," Amina says, "we are slowly evolving into other special fashion pieces and 'outfit toppers' (as we call them) through the Aranáz Ropas y Complementos line. From now on, expect to see a wider range from Aranaz [including] accessories and clothing pieces.”

This summer, the sisters go back to their roots and represent Filipino ethnicity by using indigenous materials such as straw, bamboo, raffia, and ikat, which, as always, were crafted to their maximum potential through Filipino skill and ingenuity.

"It all really started because I just wanted to create things for myself to wear," Rosanna excitedly quips about her collab with her sister. Regarding her role, she mentions, "I do the product development for the clothing pieces and some accessories. I handle the conceptualizing of photo shoots, along with the styling and the creation of our look book and website."

Tribal Luxe, their Summer 2010 collection, embodies the ethnic aesthetic of Aranáz that has always been spiced up with contemporary influences, which makes their products relevant and appealing to chic women worldwide.

Read on to get to know Amina Aranaz-Alunan, and find out more about what Amina and Rosanna have to say about their latest collection, Tribal Luxe.

WHAT MOTIVATED YOU TO BECOME A DESIGNER?
I've always been interested in creativity and the arts. I always knew I would end up in a creative industry.

HOW DID YOU START AS A DESIGNER?
Just like [others], it started as an inclination. I've always loved to create things by hand.

WHERE DID YOU RECEIVE YOUR FASHION TRAINING?
I would consider my mom's bag factory as my first training ground. It was there that I spent many summers watching the sewers and trying my hand in creating my own designs as a child. After college, I went to formal fashion training at Istituto Marangoni in Milan, Italy.

WHAT IS YOUR DESIGN PHILOSOPHY?
When I design, I always gravitate towards beautifully handcrafted pieces. I like to create pieces that are visually appealing [and] highly detailed. I love to juxtapose contrasting elements such as color and texture. I've always enjoyed working with natural materials but giving them a new spin by mixing them with other textures. I also always say I like to "de-ethnicize the ethnic" because I've always used ethnic materials but give it a punch of modern global style by the treatment and mix.

WHERE DO YOU GET YOUR INSPIRATION?
Everywhere. When working on a collection, I consciously look for a source of inspiration and create a main mood board to aid the design process.

WHO WOULD YOU LOVE TO DRESS? WHO ARE THE CLIENTS YOU ENJOY WORKING WITH?
Women who dare and know their personal style. And women who appreciate and understand the value of hand labor and natural materials.

WHO DO YOU THINK IS THE PERFECT EXAMPLE OF TIMELESS STYLE?
Audrey Hepburn.

WHAT DO YOU CONSIDER YOUR BIGGEST CHALLENGE AS A DESIGNER?
Because we maintain a retail store. I always have to whip up something new for my customers. This can sometimes be tedious and tiresome.

WHICH ASPECT OF THE DESIGN PROCESS DO YOU ENJOY MOST?
I have a love-hate relationship with the sampling process. It's always a hit and miss; there are times that a piece comes out exactly as I've envisioned!

WHAT'S THE BEST CLOTHING ITEM/ACCESSORY WOMEN/MEN SHOULD HAVE?
A good reliable pair of designer sunglasses!

WHAT IS YOUR FAVORITE GARMENT OR FASHION ACCESSORY?
A precious beaded bag, of course! A pair of dangling earrings comes second.

ANY CURRENT TRENDS THAT YOU'RE FOND OF? ANY CURRENT OBSESSIONS?
Nude colors.

HOW HAVE YOU EVOLVED AS A DESIGNER?
In the past I was more interested in beading and embellishments. But through the years I have become more conscious about the construction and materials of a certain piece. Although my first love will always be beadwork.

WHAT ARE YOU MOST PROUD OF IN YOUR CAREER?
When we started back in 1998, we were one of the very few that promoted the use of Filipino materials. I would like to believe that our brand has managed to make a mark in the industry because of this and bring the use of our Filipino natural materials to a more modern, higher level of style, promoting Filipino skills and handiwork.

I am also proud of starting the School of Fashion and the Arts (SoFA). It is my own experience as a designer, my love for the Philippine fashion industry, and my hopes for it to prosper and gain an international audience that inspired me to take the plunge and start the school. I wanted to create an institution where like-minded creative [individuals] can go to develop and nurture their talents. This was an opportunity that was not locally available for me when I started as a designer.

WHAT IS THE GREATEST COMPLIMENT YOU HAVE RECEIVED ABOUT YOUR WORK?
That it's something that Filipinos are proud of. It elevates the level and perception of Filipino talent and materials to the international market.

WHAT ASPECT OF DESIGN DO YOU SEEK TO MASTER/HAVE DEVOTED TIME TO MASTER?
I seek to master pattern making and construction, especially of clothing. I specialize in handbags but have no background in clothing. In fact, I plan to take up our draping and pattern making classes at SoFA.

ASPIRATIONS FOR THE BRAND IN THE FUTURE?
To make a mark in the international market of course as a Filipino designer. :-)

HOW DO YOU UNWIND?
Go to the beach with my family. It's the only place that I block out work and really focus on family time.

FAVORITE SHOPPING AND TRAVEL DESTINATIONS?
Hong Kong during sale season! Bangkok for the bargains! Europe, which is a feast for the eyes and palette!

WHAT MUSIC DO YOU LISTEN TO? FILMS YOU WATCH? BOOKS YOU READ?
I like relaxing classical or meditation music. It helps calm me. I like reading fashion and business related books. I gain a lot of insight from them.

OTHER PASTIMES, PASSIONS, INTERESTS ASIDE FROM FASHION?
I used to dance ballet and flamenco. I consider dance my first love., though I have not had the time to indulge in it since having my first child. :-( Now that I just gave birth, I vow to make time for it again.

WHAT IS YOUR GREATEST EXTRAVAGANCE?
I like buying fresh flowers and plants for my home. They may not last too long but it instantly brightens up a room!

WHAT OTHER TALENT WOULD YOU MOST LIKE TO HAVE?
Wish I could sing! Haha.

WHAT DO YOU CONSIDER YOUR GREATEST ACHIEVEMENT?
Making a mark in the industry because of our promotion of Filipino materials and skills.

WHAT DO YOU THINK THE PHILIPPINE FASHION INDUSTRY NEEDS MOST IN ORDER TO FLOURISH?
There should be a unified pipeline within the industry. From designer, manufacturer, exporter, retailer, etc. Everyone working together with a greater vision on how to promote our goods to the global customer.

DO YOU HAVE ANY ADVICE FOR ASPIRING DESIGNERS?
Don't delay in pursuing your dreams and your passions! Think of fashion as a career and not simply as a hobby. Persist in improving your craft while giving due attention to the business aspect.

Click here to see Aranáz's Summer 2010 collection, Tribal Luxe.

Click here to see the Aranáz Store Directory.


—Jae de Veyra Pickrell, Editorial Assistant

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