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AranÁz: Delujo & Pre-holiday 2011

Glamourizing the lowly buko, and fresh bags for transitioning into the new season.
AranÁz: Delujo & Pre-holiday 2011 Glamourizing the lowly buko, and fresh bags for transitioning into the new season.

Amina Aranaz-Alunan is one energetic lady! Dissatisfied with showcasing only one collection this transitional time of the year, she dreamt up of two lineups to present to Manila's ever-growing legion of bag fanatics: the Aranáz Pre-Holiday 2011 collection, and the ultra-luxe Delujo series.

PRE-HOLIDAY 2011

First off, the Pre-Holiday 2011 collection: Tapping the big '70s trend that has dominated the year, Amina focused on two of the era's trademark elements: boho earthiness, and all-out glam. Drawstring bags, satchels and market baskets in pigskin, calfskin, and sheepskin leathers, and tinalak and abaca in an earthy palette give the lineup its casual, bohemian look. Meanwhile, envelope clutches in gold, silver, and dark metallic leathers give ample choice for evening accessorizing with that signature sheen of the seventies.

This leather-dominated lineup veers away in terms of material choice from the past Aranáz collections, which tend to heavily feature bags of natural straw. Amina's personal favorites from the series are the gold Stella clutch, and the Elsa and Nick bags.

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DELUJO

Second: Delujo. We first caught sight of these glamorously exotic buko bags during the Metrowear Filipiniana show, where Amina, together with a number of other accessory designers, exhibited their artful designs. Delujo is the brand's premium series of limited edition bags that "combine master craftsmanship with exquisite, intricate designs, and raw materials in every piece. [It] is our fantasy playground. It is where we are able to indulge in our creative fantasies. The collection is aimed to be released annually. It may even go beyond the world of handbags, depending on where our dreams and inspirations take us."

The first Delujo collection is crafted from coconut shells that roll aplenty on Philippine shores—the lowly buko all dressed up. Bleached, or painted in brown and black, the shells are framed with 24k gold-plated brass and embellished with intricate motifs with pearls or precious stones. They are also lined with luscious gold leather, and accompanied by a short gold chain that can be tucked inside the small bag should one choose to carry the shell in one's palm. There are four designs to choose from: the Pavo Real, the Cinta, the Flora, and the Rosita Delujo. There are only two pieces produced of each design.

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But Delujo isn't merely Amina's latest design fancy. It's also the label's latest foray into making Aranáz a full lifestyle brand. "Apart from the Aranáz Delujo collection itself, it is also an inner circle for our top clientele that gives access to exclusive perks and premium services." Membership are acquired by invitation or by accumulated ourchases within a 6-month period.

Members of the Aranáz Delujo circle are entitled to:

  • An exclusive discount on all pieces
  • A special store shopping experience 
  • Access to private sales and exclusive events
  • New arrivals notifications
  • Private house calls for collection previews
  • Exclusive customization for unique designs with Amina Aranaz-Alunan
  • A birthday treat from Aranáz on your special day

Click here to see the Aranáz Delujo collection.

Click here to see the Aranáz Pre-Holiday 2011 collection.

Click here for Amina Aranaz-Alunan's Designer Directory.

Click here to see the Aranáz Store Directory.

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