Here’s some good news for Apple fans. The company is dropping the price of the Apple Watch to $299 in an effort to cater to a bigger market by making the smart watch more accessible. Together with this announcement, CEO Tim Cook also unveiled a new line of Apple Watch bands, featuring a new woven nylon band that’s equal parts stylish and sporty.
Setting itself apart from those that came before it, the new NATO-style band boasts of a unique four-layer construction which comes in seven different colors (gold/red, gold/royal blue, royal blue, pink, pearl, scuba blue, and black.) These swappable bands are perfect for those of you who like changing their watches and matching it to your shoes.