If you haven’t been living under a rock, you’ve most likely seen videos of people dumping a bucket of ice cold water over themselves and passing on the same challenge like a chain letter. You could say that the #IceBucketChallenge is the new #makeuptransformation–the latest social media sensation to hit our feeds.
So why get drenched? Its aim is to raise money and awareness for ALS, the condition also known as Lou Gehrig’s Disease. The mechanics are simple, once someone is nominated, they are to either douse themselves with freezing water or donate to the ALS Association, and some even choose both. Celebrities like Ben Afleck, Kylie Jenner, Martha Stewart, Ansel Elgort, and Brooklyn Beckham all have participated and it wasn’t long before Anna Wintour herself would get nominated.
The Vouge Editor in Chief graciously accepts her daughter Bee Shaffer’s challenge, and passing it on to Roger Federer and Dominic West (being a huge tennis fan herself). Watch the video below as Anna and her family gets slushed.
Would you like to get the ball rolling? Tweet us who you want to see get drenched next @stylebibleph