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Alexa Chung Launches a New Fashion App

Alexa Chung Launches a New Fashion App If Instagram and Polyvore had a baby, this would be it.

Maybe it wasn’t so wise to launch an app on a date so close to that of the Kardashians’, but being the rule-breaking “it” girl that she is, Alexa Chung went through with it anyway. Just a week before Kim, Khloe, Kendall, and Kylie released their own mobile apps, the 31-year-old Brit put out Villoid, her new Instagram-meets-Polyvore app out on the market during the first week of September. And for investigative journalism’s sake, we toyed around with Alexa’s new venture to see if it really is worth the space on our iPhones.

Here’s what we know so far:

1. It’s free.

You didn’t think we’d actually spend money on an app now, did you?



2. It’s basically the love child of Instagram and Polyvore.

Here, you can follow your favorite brands as well as other users and get to see their latest posts. You can even "like" it , complete with the heart button. After which, the app allows you to create your own style boards using items in their catalog or from the ones you’ve double-tapped on.


3. It keeps you on top of what’s trending.

You get notified when an item is declared as a must-have by your community.


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4. Everything is shoppable.

Once you know what’s trending, you can easily make the purchase.


Verdict: 5/10

From the Net-a-Porter to Moda Operandi, we’ve seen way too many versions of the same old shopping app. The only thing that makes this one different is that it allows you to collage items together, which is an easy way to create outfit pegs for the day. But other than that, we think it’s pretty average.

Now where were we on that Kylie Jenner app?

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