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Alden Richards Turns a Fashion Show Into a Mini Concert

The Boardwalk ambassador serenaded those in attendance.
Alden Richards Turns a Fashion Show Into a Mini Concert The Boardwalk ambassador serenaded those in attendance.

Last time we checked, fashion shows are for, well, modeling. And while Boardwalk ambassadors Matteo Gudicelli and Janine Gutierrez did just that, Alden Richards had a different way in mind to show off the clothes. Breaking the ice by serenading those in attendance (screaming fans included), Alden opened the show as the local brand introduced their new brainchild, Share, a diffusion line whose proceeds will be used to help the less fortunate provide a sustainable source of income.

Alden Richards sang to the crowd.

KC Concepcion served as host for the evening.

Journey's Arnel Pineda also gave a musical performance.

Janine Gutierrez

Matteo Gudicelli

You see, for every item purchased, 25% of what you pay goes straight to the Small Business Starter Program developed by Share Foundation in partnership with BCFI to help those in need build their dreams. How thoughtful is that? And they couldn’t have picked a better time to launch - it is, after all, the season of giving.

Matteo debuts a new single after his runway walk.

Angeline Quinto belted it out as she closed the evening.

Dra. Vicky Belo

Thea Tolentino

Jeric Gonzales

Going back to the real highlight of the show—the clothes—a real treat awaits the charitable shoppers. Aside from the logo tees and striped pique shirts that they’ll be offering, the line also features collab pieces designed by Avel Bacuduio, including neoprene joggers and coats that will soon be available on the site. Check out the gallery to see the complete looks.

Photos by Charles Rodulfo

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