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Aimee Song is the New Face of SM

The social media darling gets another stamp of approval.
Aimee Song is the New Face of SM The social media darling gets another stamp of approval.

With a whopping 3.6 million (and counting) followers on Instagram, it’s no wonder Aimee Song is considered one of social media’s game changers. The It blogger has been, well, blogging since 2008 and has graced the pages of The New York Times, Women’s Wear Daily, Vogue Spain, and Korean Vogue, among others. She’s a front-row mainstay and is part of Forbes’ “30 Under 30” list for 2016.

As if her resume couldn’t get more laudable—the online darling has also authored a book called "Capture Your Style."

“I’ve been blogging for about eight years now and in that time, I’ve gotten to go all around the world to the most beautiful destinations and attend events I dreamed of when I was younger. A huge part of those experiences and my success as an influencer has been documenting them on Instagram. That’s what this book is all about—how to showcase your life through beautiful photos on Instagram,” she shares.


Just recently, Aimee got another stamp of approval as the SM Store in Makati signed her as its new ambassador, following the stint of Sarah Jessica Parker.

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“My blog represents who I am—fun, easy going, and colorful, a mix and match of styles with under-lying California roots,” she says. But what makes her perfect for the brand is that she’s easily relatable. You see, Aimee actually has a day job outside blogging. She’s an interior designer and her sense of style is something working girls can hold in high regard.

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Follow The SM Store on Snapchat (smstore), Facebook (, and Instagram (@thesmstore) for updates on the SM x Aimee Song collaboration.

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