StyleBible Preview

Bella Italia!

Savor the best of Italy in this year's Italian Festival at Rustan's.
Bella Italia! Savor the best of Italy in this year's Italian Festival at Rustan's.

Rustan's took us on a tour of Italy inside the store—no visas, passports and tickets required!—as it launched this year's celebration of the Italian Festival. Bella Italia! A Tour of Italy gave shoppers a glimpse of the best of Italy through a show of its unparalleled and world-renowned fashion houses.

The ramp made way for the different Italian labels, taking the audience to a tour of the different cities: Milan for Gucci and Ermenegildo Zegna; Venice for Bottega Veneta, Acca Kappa, and Murano; Florence for Salvatore Ferragamo and Santa Maria Novella; Rome for Fendi and Bvlgari; Vicenza for Roberto Coin; and many more.

Other brands that were featured include A/X Armani Exchange, Marlboro Classics, Diesel, Spaziale Splendy; with accessories from Prada, Furla, Hogan, Tod's, Emilio Pucci, Fratelli Rossetti, Bric's, and Brosca. And on display were brands like Salvatore Ferragamo, Franco Sarto, Superga, Guiseppe Zanotti Designs, Magnanni, Fratelli Rossetti and Bruno Magli.

The Italian Festival is currently running and will end on July 17, 2010 at all Rustan's branches with a line up of activities that can give a truly significant experience of the country's rich culture. Lifestyle workshops, cooking demonstrations, the unveiling of distinguished Venetian glassmaker Murano, coffee sampling, fragrance exhibition—everything we love about Italy—are just but some activities we can all look forward to.

Even more exciting—especially for regular Rustan's patrons—prizes will be given away via the Gran Lotteria raffle. Every purchase of P3000 of any Italian product from Rustan's Department Store and Store Specialists, Inc. boutiques entitles customers to one raffle ticket. Prizes include Roberto Coin Roses white earrings, Bric's Life Series medium and small trolleys, Gucci by Gucci Pour Homme Spring 2010 gift set, Dolce & Gabbana Light Blue Pour Homme Spring 2010 gift set, Versace Bright Crystal Spring 2010 gift set, Versace Eau Fraiche Spring 2010 gift set, and Chicco gift set. For the grand prize, a trip for two to Milan, Italy—business class, mind you—will be given out by Cathay Pacific.

Viva Italia!

Click on the photo gallery to view the Moda Italia fashion show.

Read More On This Topic