When it comes to marketing, Tricia Gosingtian’s father knows best.
Other than being a master marketer, Josiah Go is also the first and only Filipino business educator to be awarded as one of the Ten Outstanding Young Persons of the world in 2002. And seeing how the apple doesn’t fall far from the tree (yes, we’re talking about Tricia!), clearly this big daddy can also school us on how to be successful in the blogging biz.
Below, five marketing lessons we snatched from his Twitter account and how you can apply them to better your own blogging career.
Marketing Lesson #1
How to apply this to your blog: Be patient with your stats. You can’t expect to hit a million pageviews on your first year as a blogger, much less on your first week! Set realistic goals for yourself and tweak your content to hit them. Unless you’re a Kardashian whom everybody’s gossiping over, it’ll take a while for you to establish yourself in the blogosphere. So just keep trying. You’ll get there!
Marketing Lesson #2
How to apply this to your blog: Nowadays, everyone can just sign up on Tumblr, or Instagram even, and call themselves a blogger. Then there's the overt copying of signature poses, writing style, composition and lighting treatments. So if you want to stand out, don’t just be like everybody else. Develop your personal style and own the floor by being your unique self. Don't shameless-peg. Be the peg.
Marketing Lesson #3
How to apply this to your blog: Same applies to your other social media accounts. Don’t be fixated on your Lookbook.nu hypes or your Instagram likes. Build rapport with your readers by responding to their comments or acknowledging their tweets. In that way, you’re also developing a relationship, which eventually leads to a budding readership.
Marketing Lesson #4
How to apply this to your blog: Ask yourself what people will get out of reading your blog. In journalism, this is called 'service.' Because frankly, people aren’t interested to see a random vanity project. Provide them additional insights - how you got that perfect hair color, where you got your nail polish or how to walk in high heels - because that’s what will make them come back to your page. The fact that they get something out of it.
Marketing Lesson #5
How to apply this to your blog: Keep in mind that there’s a limit to everything. Whatever you say out there on your blog or on social media will be available for the whole world to see, and it won’t be something that you can easily take back. So blog all you want, but it’s your social responsibility to be wary about what and what not to share. Tricia knows this well, and we think it's the secret to her personal brand.
Follow @josiahgo on Twitter for more marketing tips!