Ask any fashion girl for a list of her retail shopping destinations and you’ll probably hear answers like Zara, Topshop, Bershka, H&M, Forever 21, Stradivarius, and many more familiar fast fashion brands. But when someone’s way too busy to personally sort through racks in search of a unique find, turning to the land of online shopping for essentials and distinct pieces is definitely an option. That said, we’ve come up with five e-commerce sites all the cool fashion girls flock to.
“Change the world without changing your style.” Reformation swears by eco-friendly clothes using vintage and sustainable fabrics. They capture that easy but chic ‘70s vibe in dresses and casual tops.
Celebs who shop here: Rihanna, Karlie Kloss, Taylor Swift
What we’d buy:
Peggy Top
Addie Dress
Arnaut Dress
Designer and founder Lara Pia Arrobio originally came from Reformation, hence the brands’ same nod to ‘70s chic. LPA steps it up by focusing on downplayed discowear, a bit of party vibe with a slight nonchalance.
Celebs who shop here: Emily Ratajkowski and Kim Kardashian
What we’d buy:
Top 6
Skirt 59
Dress 10
Girl Boss Sophia Amoruso’s Nasty Gal empire is a testament to her good pulse in culturally relevant aesthetics highlighted with indie cred.
Celebs who shop here: Lena Dunham, Mindy Kaling, Selena Gomez
What we’d buy:
Steel Your Heart Bomber Jacket
Birds of Paradise Sheer Midi Dress
Corset the Stage Maxi Shirt
Sporty girls, rejoice! Trade the usual swooshes and stripes for athletic wear that merges style and function.
Celebs who shop here: Kendall Jenner, Gigi Hadid
What we’d buy:
Free To Be Bra (Wild)
Sculpt It Tight
Vinyasa Wrap
From runway to your hands, Moda Operandi promises to bring you items you’ve seen on the latest fashion shows all over the world.
What we’d buy:
Apiece Apart's Plata Ruffle Tech Dress
Tabitha Simmons' Red Velvet Margot Pump
Isa Arfen's Washed Cotton Ruffle Knot Top
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