We're betting that your last memory of Coach was this bag that was uber popular back in the '90s and early 2000s:
But since then, the brand has taken its aesthetic to greater heights and replaced that image with this:
Drastic? Yes. Current and cool? Most definitely. Here are a few reasons why you should add the brand back into your wishlist.
1. It's got a rockstar vibe that you cannot hate.
Want to style yourself with a bit of edge? Coach has all the options you need to consider: the graphic tee, the rugged boots, and the dangerously sexy leather jacket.
2. The Swagger bag is a must-have.
Seen on the arms of Lily Collins, Charlize Theron, and Natalie Dormer, who wouldn't want a piece of this celebrity fave?
3. They advocate up-and-coming musicians.
Listen to AlunaGeorge on backstage.coach.com
An initiative called Coach Backstage, the brand aims to promote new talent through hosting their music at backstage.coach.com. Stream and listen to something new every day.
Read more about Coach's new look in our November issue here.