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11 BLOGGERS WHO HAVE REBRANDED THEMSELVES

They don't just call themselves “fashion bloggers” anymore.
11 BLOGGERS WHO HAVE REBRANDED THEMSELVES They don't just call themselves “fashion bloggers” anymore.

In case you haven’t heard, fashion blogging version 1.0 is so 2000 and late. Yesterday’s market for typical #OOTDs and #selfies have already been replaced by a wider scope that now covers travel, lifestyle, and fitness even. The so-called “personal style” bloggers we once knew have updated their resume by rebranding themselves as online influencers, masters of flatlays, and wanderlust-consumed adventurers whom you can virtually stalk with just a click on the follow button. And while no term has been officially coined yet, we’ll go ahead and let the residents of the bloggersphere speak for themselves.

What are they exactly if not fashion bloggers? It's a little complicated. Below, quotes from their own blogs and/or Instagram bio:

AIMEE SONG (SONG OF STYLE)

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Current bio: “A fashion and interior design blogger / YouTuber featuring videos focused on fashion, design inspiration, DIY and more.”

Find her on IG: @songofstyle

CHIARA FERRAGNI (THE BLONDE SALAD)

Current bio: “The Blonde Salad is much more than a blog today. It’s a real source of inspiration and style for millions [of] people in Italy and around the world.”

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Find her on IG: @chiaraferragni

KIM JONES (MISS JONES)

Current bio: “Combining a deep appreciation of Filipino, Australian and global fashion, Kim Jones is a powerful voice for the local artisans and designers that make Pinoy fashion so compelling, as well as a beacon for the best of international style.”

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Find her on IG: @kimcamjones

NICOLE WARNE (GARY PEPPER GIRL)

Current bio: “Multidimensional in her talents, Nicole is highly regarded in the fields of fashion, digital and social media, and e-commerce, collaborating with brands as a model, stylist, creative director, social media and brand consultant, digital influencer and ambassador.”

Find her on IG: @garypeppergirl

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DAVID GUISON (DG MANILA)

Current bio: “An online influencer.”

Find him on IG: @davidguison

JESSICA STEIN (TUULA VINTAGE)

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Current bio: “Travel & personal style blogger from Sydney.”

Find her on IG: @tuulavintage

CAMILLE CO (CAMILLE TRIES TO BLOG)

Current bio: “Fashion Designer / Style & Travel Blogger”

Find her on IG: @itscamilleco

KRYZ UY (THIRSTYTHOUGHT)

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Current bio: “Life + Style + Travel Blogger”

Find her on IG: @kryzzzie

LAUREEN UY (BREAK MY STYLE)

Current bio: “Fashion + Travel blogger”

Find her on IG:  @laureenmuy

KRISTINA BAZAN (KAYTURE)

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Current bio: "Kristina is wearing multiple hats: influencer, model, stylist, creative director, and most recently, singer."

Find her on IG:  @kristina_bazan

LISSA KAHAYON (SCENE STEALER)

Current bio: "Fashion and fitness blogger from Manila. TV host.”

Find her on IG:  @lissakahayon

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