(Main image by Peter Macdiarmid, Getty Images News)
The creators behind this ingenious platform were inspired by that moment everyone experiences at least once in a lifetime: regrettably sending a photo to someone. We have these people to thank for giving us the gift of sending images that disappear in a snap (or fine, salvation from drunk texts and photos).
Sure, you can filter photos, video chat, and finally draw using black and white, but there are a lot of things you probably didn’t know about your favorite video messaging (and stalking) app.
1. It was a college project by then Stanford students Evan Spiegel, Bobby Murphy, and Reggie Brown. When Spiegel shared his idea, the class didn’t seem to like it.
2. The app was launched in a living room, and was first called Picaboo.
3. That ghostly logo actually has a name! Everyone, say hello to "Ghostface Chillah”. Wassup y’all.
4. Snapchat actually had a kid-friendly version called Snapkidz which was activated in-app. Users under the age of 13 could save snaps and draw on them, but couldn’t send to other users.
5. On October 29, 2014, users were freaked out by the app’s first paid advertisement for the horror movie Ouija. The scary snap lasted for 20 seconds!
6. Facebook tried to acquire Snapchat for US$3 billion, but Spiegel declined.
7. YOU CAN REPLAY A SNAP.
Shocking, right? Apparently, you could enable this feature by toggling a few settings. Go to the settings menu, and under “Additional Settings” “click Manage”, and set “Replay” to On. Now after playing a snap, a message will appear asking if you would like to replay it. Click yes! Disclaimer: you can only replay one snap every 24 hours, and you can replay a single snap once. So savor the seconds!
8. Admit it: you love stalking people on Snapchat. This proved to be true with the rest of the world. The Stories feature (where a user can compile snaps into one long thread, that other users can add onto) has surpassed the Snaps! In June 2014, the company announced that over one billion stories were viewed per day.
9. 70% of users are women. That’s a lot of selfies and squad hangouts.
10. Around 400 million photos are shared in the app daily--- it’s more than the activity of Facebook and Instagram combined!
You are now a true Snapchatter. Go on, we know you’ll do no. 7 first.