Searching for an effective endorser for a brand is like looking for the perfect pair of shoes. It has to fit well and, at the same time, stand out. So when SM was deciding on who to get as the new faces of their in-house brands Parisian and Milanos, they didn't have second thoughts about picking one of the hottest love teams in the industry today, James Reid and Preview's December-January cover girl, Nadine Lustre.
Like a match made in heaven, watch #JaDine star in SM’s latest campaign for the shoe brands below:
Nadine Lustre for Parisian
James Reid for Milanos