Guess what? We've found just the thing to keep you busy this long, blissfully work-free break! Ayala Malls and Ayala Museum help us to remember and experience the fun and full richness of life through their newest initiative, G.A.M.E.—the Greenbelt + Ayala Museum Experience.
IMAGE Courtesy of Ayala Malls and Ayala Museum
A collaboration among Greenbelt, Ayala Museum, and artists and creatives (the first of whom will be fashion designer Lulu Tan Gan!), G.A.M.E brings to the forefront the country’s unique history and culture through inspiring artistry and craftsmanship. “Through this exciting exhibit, Ayala Museum and Ayala Malls redefine the museum experience, bringing art outside of the gallery and to the outdoors,” explains Mariles Gustilo, Ayala Museum’s Senior Director.
IMAGE Courtesy of Ayala Malls and Ayala Museum
“With every campaign launched at Ayala Malls, we always aim to push the envelope and introduce our mall-goers to new experiences. When it comes to the museum experience, traditionally we think of white walls and art works simply displayed in frames and on glass counters. But Ayala Museum sees itself beyond this, setting up creative, inspiring spaces around the mall and the city,” shares Joseph Reyes, Assistant Vice President and Area Head of Central Manila, Ayala Malls Group. “The mall is more than just a place to shop and hang out, it’s also a creative hub where you can discover new things and explore new concepts.”
IMAGE Courtesy of Ayala Malls and Ayala Museum
This November 8 to January 14 next year, G.A.M.E. launches its first exhibit in collaboration with designer Lulu Tan Gan. The special art installation, called Yarn Bomb Knit Bomb, delights passersby with its bright, bold colors and retro patterns, which decorate the trees and gardens. This is done through amazing traditional ways of constructing fabrics; knit, crochet and weave works, aptly bringing to light the Philippines’ long weaving traditions and culture.
Lulu showcases her artistic touch and expertise, seamlessly merging Philippine artisan sophistication with contemporary design in what’s been coined as “Indigenous Couture.”
IMAGE Courtesy of Ayala Malls and Ayala Museum
“This is a unique gallery that goes beyond and outside the typical walls of a museum. You can see, touch and truly experience the art,” says Lulu. “Here, we’ve created scenes that train the spotlight on traditional craft, which includes images of our indigenous groups in a contemporary setting. This, in my opinion, is the best way to connect traditions and the present,” she says. “This exhibit is a journey that takes you both into the past and future, inspiring others to revive, repurpose and innovate traditional knitting, weaving, and crochet.”
IMAGE Courtesy of Ayala Malls and Ayala Museum
The five Greenbelt Garden areas come alive as they become both the canvas and the subject of the art works. Playing with a retro-galactic theme, Lulu harkens back to the days of psychedelic color and new age ideas for a truly mind-blowing experience. Check out the Retro Galactic Communitree designed in partnership with craft enthusiasts, the Tribo Walk, the Retro Walk, and the Retro by the Chapel.
This massive exhibit is supported by Kinka Graphics, Rupert Signs, Manila Bay Thread Corporation, DLSU-CSB Student, Crowd Source Participants, and Astoria Hotel.
This season, discover new ways to appreciate local art and artistry, and be wowed by new experiences. For more information, visit www.ayalamuseum.org.
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