The internet is on a mission to make this photo of an egg the most double-tapped photo on Instagram, and as of writing, they've already succeeded—garnering 23 million likes and counting.
Confused? Here's a little context: The record for most liked post previously belonged to Kylie Jenner, who reached 18 million likes with a picture of her daughter Stormi. This was posted in February 2018.
A year later, someone randomly decided to beat that record...with an egg. The "World Record Egg" account and photo was posted this January 5 with a very specific caption. It reads, "Let's set a world record together and get the most liked post on Instagram. Beating the current world record held by Kylie Jenner (18 million)! We got this."
In fact, the mission was so successful that Paper Magazine just released a digital cover honoring it for literally breaking the internet.
So, which photo are you double-tapping?