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These Celebrities Are Making a Stand for Mental Health Awareness

Nadine Lustre, Vivoree, Kiana Valenciano, and more!
These Celebrities Are Making a Stand for Mental Health Awareness
IMAGE INSTAGRAM/lustrousph
Nadine Lustre, Vivoree, Kiana Valenciano, and more!

In celebration of World Mental Health Day, beauty brand BYS launched their all-new #IAmLustrous campaign, an initiative headed by Lustrous chief creative designer Nadine Lustre. "This campaign is here to give awareness to a lot of people that what we feel is okay [and] they're all valid," Nadine tells Preview. For this project, Nadine is joined by 11 other women—including Kiana ValencianoGretchen FullidoVivoree Esclito, and Vern Enciso—who all shared their stories of struggle through a heartwarming video in hopes of encouraging others to do the same.

Watch Nadine and Kiana's #IAmLustrous stories below:

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The campaign was launched at an intimate dinner with the press. Here's a look at the beautiful set-up:

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The dinner set-up at the launch of #IAmLustrous
PHOTO BY Preview.ph

Before the video was shown, BYS Philippines CEO Tony Chua gave a speech about the lack of awareness about mental health issues.

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The #IAmLustrous women gather for a photo.
PHOTO BY Preview.ph

After wrapping up dinner, everyone received a box of lipsticks from the Lustrous birthday collection. According to Nadine, these boxes will be up for grabs soon!

Here's who else we spotted at the event:

Rising star Vivoree met Nadine for the first time that night, and the two had an adorable first meeting.

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Gretchen Fullido and Nadine Lustre

Nadine Lustre and Gretchen Fullido
PHOTO BY INSTAGRAM/gretsfullido

Bianca Valerio

Vern Enciso

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Stay tuned for details on how you, too, can participate in the #IAmLustrous campaign!

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