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There's a New Kind of Chocolate and It's Millennial Pink

Nope, this isn't artificial food coloring.
There's a New Kind of Chocolate and It's Millennial Pink
IMAGE Barry Callebaut
Nope, this isn't artificial food coloring.

Dark, milk, and white chocolate have all been around for years—but a fourth kind was just introduced by one of the world’s strongest cocoa suppliers, Barry Callebaut. This chocolate company recently launched the world’s newest type of chocolate that they named Ruby chocolateaccording to Business Insider.

Ruby chocolate comes from the Ruby cocoa bean. The bean goes through a unique process that brings out the natural fruitiness and smoothness in the chocolate, and no flavoring or coloring is added to the product.

IMAGE Barry Callebaut

According to Barry Callebaut, Ruby chocolate is neither bitter nor sweet and instead has notes of berry-fruitiness. "It’s natural, it’s colorful, it’s hedonistic, there’s an indulgence aspect to it, but it keeps the authenticity of chocolate," says the CEO  Antoine de Saint-Affrique.

Watch the video below and find out more about this millennial pink treat!

*This story originally appeared on Yummy.ph. Minor edits have been made by the Preview.ph editors.

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