The Making of Preview Creative 25 2025

This year, the spotlight was on multi-hyphenates who are changing the game.

Published on Jun 2, 2025

The local creative scene is brimming with talent, and Preview aims to shine the spotlight on its brilliance. The landscape may be ever-changing, but it continues to surge forward thanks to the movers and shakers who keep showing up and sharing their art—this year's Preview Creative 25 honorees are proof.

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The Making of Preview Creative 25 2025

"This year, we wanted to focus on multi-hyphenates—those who are breaking the mold and are excelling across different disciplines," Preview Editor-in-Chief Marj Ramos-Clemente shared in a special episode of The Making Of. "We believe that these creatives are the future, and they prove that there's no limit when it comes to Filipino creativity," she said.

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PHOTO: Pearl Darbin | Behind the scenes of the Preview Creative 25 2025 Shoot

Lensing this year's feature was photographer Dennis Sulit, who also shot the previous batch of honorees. Since the shoot's creative direction involved a sunlit office and we only had two days to shoot everyone, Dennis had to manipulate his lights to ensure the treatment was consistent all throughout. "Nakita ko na ito yung magiging set-up natin, na more ambient light, which is challenging for me kasi 'di mo alam kung ano yung mangyayari sa araw na 'yun. Gagawa ka ng sariling daylight. Pagka-send sa'kin, sabi ko, 'I'm up for the challenge,'" he said.

We asked the honorees to come as they are, and Iza Tando and Tetel Angeles from Team Muriel Vega Perez to stand by for glam touch-ups. Since the shoot involved a lot of people, we wanted to make the wait time as seamless as possible. Refreshments from Goldilocks were available throughout the two-day shoot. "With big shoots like these, logistics is a very tricky thing to handle, but thankfully, with the right amount of planning, it all worked well enough in the end," Lifestyle Editor and shoot producer Kat Cabral said.

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As packed as the schedule was, the energy was high and the atmosphere was cheerful. "I always love shooting with fellow creatives, kasi the energy is just very collaborative and playful," Associate Multimedia Director Jana Jodloman expressed.

"We're really so honored to have shot such inspiring creatives who really hone their craft and share it with people around them," Associate Entertainment Editor and shoot producer Em Enriquez added.

Produced by the Preview Team

Photographer: Dennis Sulit, assisted by Joreli Apellanes

Creative Director: Bacs Arcebal

Editor-in-Chief: Marj Ramos-Clemente

Production and Story: Em Enriquez and Katrina Maisie Cabral

Hair and Makeup Touch-Ups: Team Muriel Vega Perez

Video Direction: Jana Jodloman

Videographer: Teddy Garcia Jr.

Social Media: Sophia Rosello

Intern: Pearl Darbin

Special thanks to Goldilocks
Read the full feature on Preview Creative 25 2025 here.

Reg Rodriguez is Preview's Managing Editor and resident hype girl. Always curious, she loves a good story and would probably ask you your zodiac sign.