No doubt about it, Julia Barretto is one fashionable chameleon. She can effortlessly sport various style trends and look impeccable. She's also had different hair colors through the years, but red was a hue that she dared not touch—until her November 2022 Preview cover.
In this episode of The Making Of, we go behind the scenes of one of Julia's four cover shoots for the month. ICYMI, for the first time in history, all Summit Media women's titles—including Candy, Cosmopolitan PH, and Female Network—featured the same personality to front each brand! Being the undisputed authority on fashion and beauty in the Philippines, Preview saw Julia clad in elevated streetwear amid the city's hustle and bustle.
WATCH: The Making of Julia Barretto's Preview November 2022 Cover
Marj Ramos-Clemente, Preview's Editor-in-Chief and Head of Content for Summit Media Women's Titles, explains that although Preview, Cosmo, Candy, and Female Network audiences differ in terms of age and personality, women empowerment remains at their core. Julia was the perfect choice as many Filipinas resonate with the fashionista, entrepreneur, and actress.
Art Director Bacs Arcebal was tasked to differentiate each visual branding, and this brief was clearly executed in terms of fashion and beauty.
Managing Editor Steph Sison tapped stylist Cath Sobrevega to dress the 25-year-old in 'fits that drew inspiration from the busy metropolitan. Whereas, the Barretto sisters' go-to Anton Patdu kept her makeup clean and fresh to balance the striking long red locks by RJ Dela Cruz.
Shoot producer Em Enriquez then recounted the challenges (and successes!) in achieving this vision that was lensed by Renzo Navarro.
Read Preview's November 2022 cover story starring Julia Barretto here!