"Swipe up to get 15% off at..."
"Swipe up to watch my new YouTube video!"
We bet you've heard variantions of these statements from all your favorite celebs and micro influencers. In case you didn't know, Instagram's not-so-new Swipe-Up feature lets people or brands add URLs to their Stories, directing users to websites outside of the social platform.
To know if you have this feature, open your Instagram Stories and a chain link icon should be at the top of your screen. Unfortunately, not everyone has access to this feature. You either have to have 10,000 real Instagram followers (read: not bots) or your Instagram account has to be verified.
This story originally appeared on Cosmo.ph. Minor edits have been made by the Preview.ph editors.
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