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How Son Ye Jin Made Her Mark In Our Pop Culture Through Her Different K-Drama Roles

She gives her different characters a piece of herself, which makes us love her more.

Nov 5, 2020

"I never think of myself as an international or global actor. I’m so amazed and grateful that Crash Landing On You has created a lot of international fans. Your support gives me so much strength, and I always thank you."—Son Ye Jin

It wouldn’t be a stretch to say that the K-drama series Crash Landing On You (CLOY) has been many Filipinos’ introduction to the Hallyu genre—converting a casual audience into hardcore fanatics. And while much of its success in the Philippines might be due to Filipinos’ proclivity to the rom-com genre, it can also be attributed to its leading lady Son Ye Jin. Her diverse filmography isn’t just a testament to her talent, but is also what attracts both casual and avid fans alike. She is able to relate and speak to all of us through her roles, and has thus been able to cement herself into our local pop culture and consciousness.


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Portraying Every Woman

You could say that one of the reasons why audiences are so drawn to Ye Jin is because she plays roles that many women can relate to. From one role to another, Ye Jin portrays the different mindsets, emotions, and experiences that women share, that have, in many ways, allowed for inspiration and self-reflection.

In the drama Something in the Rain, for example, she played Yoon Jin-ah, a woman resisting society’s expectations of her, such as getting married at a certain age and being submissive to men. This is something that women in the Philippines can easily relate to as Filipinas often feel pressured to get married and have a family by the time they reach their 30s. This sense of independence is also seen in CLOY, where her character Yoon Se-ri is able to lead her own business with success, and win against conniving step siblings through her own merits.

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Meanwhile, her role in Be With You highlights the innate tenderness and nurturing quality women have. Ye Jin plays a wife and mother who has passed away, but mysteriously returns to her family after a year. It is her love and devotion to her husband and son—despite not remembering them when she returns—that we can relate to, living in a country that values family above all else, and that makes it more heart-wrenching to watch when she has to leave her family again.

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Ye Jin also doesn’t need to act alongside a man in her movies to stand out. Her role in The Negotiator gives us a peek at the struggles that can happen both inside and out when you’re in a high-stakes career. While fans might not be able to relate to the job of being a police negotiator, Ye Jin portrays a woman who has struggled with trauma and feels torn with what she believes and what she must do—something we can all resonate with.


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Not Just a Love Interest

Ye Jin is an enduring romantic K-drama actress. But this doesn't mean that all her roles revolve around being a damsel in distress. If you’ve seen her movie Open City, you’ll know that she’s versatile enough to play dangerous, edgy roles despite global perception of her being a classic rom-com leading lady. In it, Ye Jin plays a notorious gangster who was deported from Japan to South Korea, only to start her own pickpocket ring. While Ye Jin plays a femme fatale, she adds dimension to the character through her good conscience, making her more than just a pretty face that’s well-versed in the art of seduction.

And even in CLOY, she was able to stand on her own while engaged in a tandem. More than just a love interest, Se-ri was a smart, business-savvy beauty tycoon. And while it might be typical for K-drama fans to gush over their favorite oppa, Ye Jin’s ability to engage with her audience through the small screen made her an endearing figure that fans can’t get enough of.

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Communicating on a Wider Scale

With Ye Jin’s willingness to communicate on a wider scale, it’s no wonder that she has an empire of supporters all over the world—including the Philippines, where she’s now the newest face of telecommunications provider Smart. Son Ye Jin was picked in particular to represent the Smart Signature customer—someone who is driven and focused on her dreams, yet remains simple and authentic. These on top of her body of work being all over the digital space around which Smart revolves.


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Enjoy watching Son Ye Jin in all her remarkable K-drama roles with Smart Signature’s worry-free data plans, powered by the country’s fastest mobile data network, as certified by mobile internet analytics firms like Ookla and Opensignal. Smart Signature also makes entertainment simpler and easier with its Direct Carrier Billing feature, which lets you conveniently link and charge your subscription to top entertainment providers like Netflix, HBO Go, and Spotify to your monthly postpaid bill.

You may avail of Smart Signature plans from P999 to P2,999 per month—with plan choices namely S, M, L, and XL that all have generous data allocations, easily controlled with the GigaLife app, as well as exclusive perks and rewards to elevate your lifestyle. Experience postpaid made simple now by signing up for the plan of your choice at Smart Stores nationwide or via the Smart Online Store.

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