StyleBible Preview

These Filipinos Are Going Viral for Selling Pinoy Street Food in New York

Kwek-kwek, taho, and ice candy at the Big Apple? Yes, please!
These Filipinos Are Going Viral for Selling Pinoy Street Food in New York
IMAGE So Sarap NYC
Kwek-kwek, taho, and ice candy at the Big Apple? Yes, please!

When you think of food snags in the incomparably iconic city of New York, you'd think of cheesecake, pizza, hotdogs– and, of course, bagels, to dunk in a takeaway latte. Maybe even lobster, which we've seen time and time again on TV. Still, no free-associative conversation about NYC food would involve kwek-kwek or Pinoy-style barbecue. Bituka ng baboy strung on a stick would be the farthest thing from your mind. 

But then again, the world is full of surprises. Pop up vendor So Sarap NYC has officially brought Pinoy street food to the streets of the Big Apple. 

so sarap nyc pinoy street food
PHOTO BY INSTAGRAM/sosarapnyc
ADVERTISEMENT - CONTINUE READING BELOW
so sarap nyc pinoy street food
PHOTO BY INSTAGRAM/sosarapnyc

They've got nearly everything you'd expect from your local Sunday market snack troupe: fishball, kwek-kwekisaw, balut penoy chicharon, taho, ice candy, binatog, green mangoes and bagoong, sorbetes, and inihaw na barbecue. 

so sarap nyc pinoy street food
PHOTO BY INSTAGRAM/sosarapnyc
CONTINUE READING BELOW
Recommended Videos
so sarap nyc pinoy street food
PHOTO BY INSTAGRAM/sosarapnyc
so sarap nyc pinoy street food
PHOTO BY INSTAGRAM/sosarapnyc
ADVERTISEMENT - CONTINUE READING BELOW

Founded by fine dining chef VJ Navarro and his high school friend-turned business partner Sebastien Shan, So Sarap NYC's goal is simple: "Our mission is to remind you of your childhood memories and give you a taste of what Filipino street food is about." 

so sarap nyc pinoy street food
PHOTO BY INSTAGRAM/sosarapnyc

According to an interview, Sebastien said he got the idea for the mobile food business from VJ's father, Manong Ilio, who was a street food vendor in the Philippines. The latter now serves as the head chef in their 9-person team. 

ADVERTISEMENT - CONTINUE READING BELOW

Since its launch in SoHo on August 9, 2020, the pop-up business has enjoyed considerable success. Filipinos in the area would queue for hours just to get a taste of home. For us Filipinos, it really is true that no other cuisine can hold a candle to the nostalgia and heart of Filipino flavors!

so sarap nyc pinoy street food
PHOTO BY INSTAGRAM/sosarapnyc
ADVERTISEMENT - CONTINUE READING BELOW

Due to the pandemic, So Sarap NYC's operations are limited. Starting May 11, they will be offering Filipino-infused tacos on Tuesdays, Wednesdays, Saturdays, and Sundays from 3 P.M. to 8 P.M. at Kabisera Kape Kalye, 151 Allen Street, New York, 10002.

For more information, check out So Sarap NYC's Instagram page as well as their official website

Preview is now on Quento! Click here to download the app for iOS and Android and enjoy more articles and videos from Preview and your favorite websites!

Related Stories from Preview.ph

Hey, Preview readers! Follow us on Facebook, Instagram, YouTube, Tiktok, and Twitter to stay up to speed on all things trendy and creative. We’ll curate the most stylish feed for you!

COMMENTS