The Internet Reacts to Rick Owens' Unconventional Fundraising Initiative

Though his boundary-pushing designs are nothing new, his latest endeavor still drew gasps from even the most seasoned fashionistas.

Rick Owens’ Temple of Love is a retrospective exhibition set to run at the Palais Galliera fashion museum in Paris, France, from June 28, 2025, to January 4, 2026. In an interview conducted just days before the opening, the 63-year-old casually revealed that he would be selling photos of his feet through a paid subscription service primarily known for NSFW content.

The decision appeared to be driven purely by fun, especially with the avant-garde designer stating in conversation with WWD, "A little bit of wicked fun is elegant." His circle didn’t immediately grasp the thought process, but as Rick explained, "This is the most innocent thing I’ve ever done."

The real purpose behind the account’s creation was finally revealed yesterday via the designer’s Instagram.

Rick’s initiative is also an homage to Virginia Oldoini, the Countess of Castiglione, a 19th-century figure who, in her later years, retreated to an apartment with the mirrors removed and the curtains drawn. There, she created portraits focusing solely on her feet as a final attempt to capture her beauty. With this gesture, Rick sees his project as part of his "own negotiations with self-display, vanity, and aging."

Under WWD’s and Rick’s posts, netizens have been sharing their two cents on the announcement. Many expressed confusion, suggesting that the designer stick to clothing or explore other areas of fashion such as jewelry or fragrances.

Some noted it could be a strong "recession indicator," showing his need for a new source of extra income.

Despite these, there are people who have also expressed their support, especially after the driving cause was revealed. For them, it further solidified Rick’s place as an “icon of swag and sexiness.”

Netizens also acknowledged the deeper meaning behind the gesture, with the message resonating with trans women and others navigating the challenges of embracing natural aging.