Culture
5 Crazy Rich Asians to Follow on TikTok
Meet the wealthy heiresses flaunting their lavish lifestyles on #RichTok.
by Jam Nitura
Published on Aug 17, 2025
There’s just something about witnessing the lives of the uber rich that gets us hooked. On TikTok, they’re flying private jets for afternoon lunch dates, wearing designer loungewear, and feeding their pets on Versace charger plates. The initiated know this type of content as the makings of #RichTok, a subculture on the platform that sees young heiresses flaunt their exorbitant wealth.
The lavishness of it all might seem ludicrous for us everyday people and yet captivating all the same. The Wall Street Journal chalks it up to authenticity, how these 30-second videos transform the unreachable into ostensibly normal content creators we can be friends with. Except, of course, for the fact that they’re giving us access into a reality we’ll probably never be a part of. Leading the search results are real-life Crazy Rich Asians who could give the Young family a run for their money.
Wanna know what it’s like to be a jet-setter who goes to Europe for designer shopping sprees? Below, we list down five “RichTokers” to follow for a daily dose of escapism.
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5 #RichTok Content Creators to Follow
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1. Becca Bloom
Born Rebecca Ma, Becca Bloom burst into the TikTok scene just this year, and yet she already has four million followers fawning over her jewelry hauls and lavish meals for her cat, Oscar. She’s the middle child of Chinese parents who founded an IT services company after meeting in Silicon Valley. According to her viewers, Becca’s appeal lies in her soft-spoken tone and admirable elegance. She embraces her wealth but never in a way that’s obnoxious or thrown in your face. Inspired by her parents, Becca took business and economics in college, which explains her financial literacy and ability to give sound advice on money right after posting a video of her casually opening her new Van Cleef & Arpels bracelet.

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INSTAGRAM/beccaxbloom.
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2. Mei Leung
They say wealth whispers, but for Mei Leung, it’s displayed in extravagant detail. If you want a content creator who unapologetically lays out her spending in full transparency, then Mei’s your girl. Her content reveals how much she spends on everything, from a night out that cost her $20,000 (approximately P1.1 million) to her monthly expenses worth over P4 million—all delivered in absolute confidence and nonchalance. Mei has kept most of her personal details private, and talk about just how genuine her wealth is has even circulated the internet’s rumor mill. But from the looks of her TikTok reels, the content creator remains unfazed by the gossip.

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INSTAGRAM/ meiileungg.
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3. Skyelar Chase
Next on the list is Skyelar Chase, a Gen Z born from generational wealth accumulated by her entrepreneur parents. Based on her reels, she often travels in style with her family, carrying Rimowa suitcases on board private jets. When she's not out on a yacht in the middle of an opulent vacation, Skyelar often uploads get-ready-with-me videos featuring pieces from luxury fashion houses like Valentino and Dolce & Gabbana.

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INSTAGRAM/skyelarchase.
4. Chloe Liem
Another university student riding the lavish life, this Singaporean socialite is beloved for her self-aware humor and luxury hauls. As a scion of old money, Chloe Liem lives by the title of TikTok's "stay-at-home daughter" who lives off her parents' credit cards. She's a sucker for luxury jewelry as exemplified by most of her TikTok uploads, and even bought a Van Cleef & Arpels ring to mark her first big-girl purchase.

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INSTAGRAM/chloeabeth.
5. Jaime Xie
If it's high-end fashion content you want, take a look at Jaime Xie. Bling Empire viewers will recognize her after appearing in all three seasons of the Netflix show. Jaime is the daughter of billionaire Ken Xie, the founder of cyber security firm Fortinet. Jaime is the influencer to follow for fashion week fans, because you won't just be exposed to the trappings of multiple exclusive events, you also get to marvel at her bold and eccentric style choices. Aside from strutting out on the streets in head-to-toe designer, Jaime is also a decorated equestrian who's won several competitions in her teen years. She's since retired, though, to focus on fashion.

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INSTAGRAM/jaimexie.
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richtok ,Filipino TikToker ,becca bloom ,skyelar chase ,mei leung ,jamie xie ,chloe liem