Summit Media and PlayTime Entertainment Team Up to Launch PT Summit

These days, a great story can be found almost anywhere—from a bookmarked website to a headline that catches your eye on social media or a link waiting in the group chat. As the ways readers discover stories continue to expand, so does the technology that helps bring them to the right audiences.

With that in mind, Summit Media and PlayTime Entertainment have launched PT Summit, a new joint venture focused on developing technology for the media industry.

PT Summit’s initial work will focus on product and platform development, digital marketing, and tools that support content creation and distribution, which are all designed to help media organizations better understand their audiences and strengthen the digital experiences behind the stories they tell.

Summit Media will serve as PT Summit's first client and flagship implementation partner. Its portfolio of brands—including Preview, PEP.ph, SPOT.ph, SPIN.ph, Smart Parenting, Esquire Philippines, and Cosmopolitan Philippines—will be the first to adopt the platform.

“The initial rollout will allow PT Summit to deploy and refine its platform within an established media ecosystem, across brands with different audiences, content categories, and commercial needs,” said Lisa Gokongwei-Cheng, Chairman of Summit Media. “For Summit Media, the partnership will strengthen its product architecture, audience intelligence, marketing performance, content workflows, and monetization capabilities.”

The rollout with Summit Media will allow PT Summit to refine its platform before expanding it to independent publishers, media networks, and other content businesses.

“The media industry and the way people discover and consume content continue to change,” said Crisanto Roy Alcid, CEO of PT Summit. “PT Summit was created to provide critical tech infrastructure that media companies need to adapt to these changes. We are empowering storytellers with world-class technology. By partnering with Summit Media first, we are proving the model with the best in the business.”