Luxury goods LVMH, home of designer brands like Louis Vuitton, Christian Dior, Marc Jacobs, and Fendi, will be leading a multimillion dollar project that hopes to resurrect Jardin d’Acclimatation. The park is known to be the “symbol of modern Paris as seen through the eyes of Emperor Napoleon III, as [it] was the first ever amusement and leisure park in France, opened in 1860.” The theme park sits on the Bois de Boulogne, on an 18-hectare land managed by the said company since 1984.
The $70 million theme park renovation is set to be finished on May 1, 2018, where LVMH will work with Compagnie de Alpes, a theme park developer, to modernize its 25 existing rides. They are also slated to add 17 new attractions to the park. This facelift hopes to bring in more visitors from its current two million foot traffic up to three million by 2025. When achieved, Jardin d’Acclimatation will be one of France’s top theme parks, along with Disneyland Paris and Parc Astérix.
However, much to the dismay of fashion lovers, the park won’t be getting a couture makeover. There won’t be LV-monogrammed rides or Fendi-themed attractions. Instead, the park will take inspiration from steampunk, a fantasy-science fiction genre that nods to the 19th century “steam-powered machines that inspired the inside of Doctor Who's Tardis and the design ethic of the hit 2015 action film Mad Max,” Elle UK reports.
According to Reuters.com, LVMH’s CEO Bernard Arnault also plans to renovate The Musée National des Arts et Traditions Populaires built in 1972 that had been publicly closed since 2005. It stands near the Louis Vuitton Foundation, near Paris’ chic 16th arrondissement. Bernard aims to turn it into an arts and crafts center to be renovated by famous architect Frank Gehry.