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Pantone Just Debuted a New Color and It's Called "Period" Red

Yup, as in a woman's period!
Pantone Just Debuted a New Color and It's Called "Period" Red
IMAGE Facebook/Pantone
Yup, as in a woman's period!

Remember when you were in grade school and you had your "period"? Most likely, you quickly stashed your feminine napkin into your pocket and sneaked into the washroom whenever you needed to "change." Well, such behavior still remains, with some women feeling embarrassed to talk about their own red tide experiences and troubles.

This is exactly what Pantone and Swedish brand Intimina wanted to address with a new shade of red, aptly dubbed "Period."

Hours ago, Pantone debuted the bright red shade with a color card that featured a women’s reproductive system with a menstrual cup inside. In collaboration with Intimina, the color was created “to break the stigma around menstruation and promote period positivity.”

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Intimina is a Swedish brand dedicated to helping women and their reproductive health needs through information and quality products. According to Hypebae, the Pantone collaboration is part of the brand’s Seen+Heard campaign, which aims to empower everyone to talk freely and proudly about periods, regardless of gender.

“Despite the fact that billions of people experience menstruation, it has historically been treated as something that shouldn’t be seen or talked about publicly. And if we look at popular culture, depictions of periods have ranged from wildly inaccurate and unsympathetic to being the subject of jokes and derision,” explains Intimina Global Brand Manager Danela Žagar.

“Enough is enough, it’s 2020. Isn’t it time periods stop being considered as a private affair or a negative experience? Isn’t it time we call out people who try to perpetuate the stigma surrounding periods? Or those who mock it? Isn’t it time we come together to encourage period positivity and make sure periods are seen and heard?” Danela adds.

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True to its goal of empowerment, Pantone describes Period as “an active and adventurous red hue” that encourages women “to stand up and passionately celebrate the exciting and powerful life force they are born with.”

Such an inspiring color that we all need right now! We won’t be surprised if #PeriodRed will take over the internet anytime soon. It’s about time, TBH. 

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