K-dramas are notorious for their product placements. Most of the time, they are found to be subtle (like the sweet lipstick scene in Encounter); while others are slightly more blatant (like showing the entire logo of restaurant to set the scene). More often than not, these ad inserts cause products to fly right off the shelves both in Korea and all over the world—that's the power of the Hallyu wave for you!
That said, netizens have spotted more than a few product placements (PPLs, as they call them) in The King: Eternal Monarch recently—from coffee, to face balms, to milk tea!
Ahead, we rounded up some of the funniest reactions we've seen:
A meme is worth a thousand words.
Maybe you shouldn't watch this drama on an empty stomach.
Now we're wondering: Was the coffee actually that good?
That's quite a dangerous game to play, we think...unless you intentionally want to get drunk!
The bigger the budget, the grander the episodes, after all.
Milk tea does sound extra tempting when Lee Min Ho greets you in the store.
Go big or go home, right?
That ratio, though.
What do you think of the product placements in this K-drama?