It's basically a universal truth that a good photo can make anything look more covetable than it actually is. I mean, think about it—you've probably added stuff to your cart solely because the seller had a clearer and more detailed product shot than others you've seen, when in fact, they're all selling the same thing.
Given that logic, yes, putting in extra effort into making your own online business' photos is always worth the investment. Even when you're doing the photography yourself without a huge budget, if there's a will, there's definitely a way.
To guide you, we asked professional photographer and online business owner Karlo Torio for his tips and tricks for taking stunning shots for your brand's feed:
Step 1: Organize your ideas.
Before you shoot, it helps to have a clear idea of what you want your final product to look like. "First, they can create a mood board according to their desired look and direction of their product, from color palette to product styling and lighting to packaging," suggests Karlo.
Step 2: Create your shoot set-up.
As an online business owner himself, Karlo had to DIY a production set-up to shoot for his brand Maria Clara Baked. Just like him, you can achieve an efficient set-up at home with only colored cartolina as your backdrop, tape, a tamble lamp for lighting, and a point-and-shoot camera or your smart phone for taking the photos.
Here's how his food photography set-up looked like, compared side by side with the finished product:
Step 3: Shoot and post-process.
Flatlays are one of the simplest types of product shots you can do, since it requires hardly any equipment. To make yours look professionally done, however, here Karlo recommends two things: 1) Leaving enough space in your photos, and 2) Striking a balance between props and the product. Overall, he says the way to a foolproof flatlay is this: "The simpler the better!"
Step 4: Continue learning and innovating.
"Be more creative when dealing with your own ideas, learn [how] other brands do their product images and what makes their execution effective to their market. [You can also] check some DIY videos on YouTube or Pinterest and focus on the potential of your product. This may sound too much for small businesses, but every day gets a little easier once you have created a smooth routine and a habit for your brand," Karlo says.
*This story originally appeared on FemaleNetwork.com. Minor edits have been made by the Preview.ph editors.