We’d like to believe that fashion inspires a sort of fantasy. When coming up with concepts for our Preview covers, the goal is always to take the reader to another world—make-believe or not. That’s what makes fashion so inspiring, really. Case in point: When photographs become art or inspire art, prompting the viewers to flex their creative muscles and make their own fantasy.
For this month’s cover, BJ Pascual’s dreamy vision for Ivana Alawi has sparked quite a movement online because of his breathtaking photographs that give off this almost fairytale-like vibe and undeniable painterly appeal. Just the other day, we published a story about a photographer who recreated the cover shoot usingukay-ukay finds, and last night, Facebook personality Pipay went viral for her own otherworldly take on our cover. FYI, Pipay’s post has over 41,000 shares and 95,000 reactions as of writing!
The post even gained a nod from BJ himself, who couldn't help but leave a comment!
Another Instagram user recreated the shoot but with a more glammed-up makeup look:
Other than the photoshoots that recreate the cover, we’ve also been tagged by a few local artists who have made some whimsical fanart.
We love this painterly take on Ivana’s portrait!
Meanwhile, this artist gave it a Disneyfied spin.
Someone also turned it into a poster titled Labada ni Ligaya!
That said, the whole "labandera" concept gave influencers the chance to turn the mundane house chore into something fashionable and have been posting under the hashtag #PreviewLabada. Check out the entries that caught our attention so far:
Want to join in on the fun? We’d like to see your take on this month’s cover! Be sure to tag us at @previewph on Instagram and use the hashtags #PreviewLabada and #LaundryButMakeItFashion so we can see your posts! We’ll be reposting our faves all month long so make sure to submit your entries!