After suffering multiple delays due to the COVID-19 pandemic, Disney’s Mulan finally has an official premiere date set for September 4—except it wont be screening in theaters. The House of Mouse announced that it’ll be launching the much-awaited live-action film instead on their streaming platform, Disney Plus.
Disney’s CEO Bob Chapek revealed the news on Tuesday stating that the company continues to look for alternative approaches to reach their market despite the current hurdles being faced. "We thought it was important to find alternative ways to bring this exceptional family friendly film to them in a timely manner," he said during a media call.
Disney Plus consumers can view Mulan on a “premiere access” basis for $29.99, on top of their subscription fee to the streaming site. After having amassed more than 60.5 million subscribers just nine months after its launch, Chapek hopes that the release of film will act as an incentive for more potential customers to subscribe to their service.
Unfortunately, Disney Plus isn’t available in the Philippines just yet. In this case, Disney’s CEO assured foreign fans that Mulan will still be released in cinemas for markets where the platform isn’t accessible as of the moment, and where theaters are already open.
That said, all eyes are now on Mulan as the blockbuster film bypasses the usual theatrical release. While industry insiders have begun to question what this monumental step means for theaters, Chapek would rather not fall into the hype. He clarified, “We’re looking at [is] Mulan as a one-off, as opposed to saying there’s some new business windowing model that we’re looking at.”
The 1998 remake stars Liu Yifei as the titular heroine. Meanwhile, joining her are Donnie Yen, Jason Scott Lee, Yoson An, Gong Li, and Jet Li as the Emperor of China.