Apple is set to open its newest store at the historic Tower Theatre in downtown Los Angeles, and it is by far the brand’s most beautiful store ever. Instead of demolishing the old building, Apple opted to undertake a colossal restoration project to keep the theater alive while injecting its own branding. The site has now been renamed the Apple Tower Theatre, and it’s a feast for the eyes.
Check out the inside of the Apple Tower Theatre below:
Apple’s renovations include a fully restored clock tower, recreated Broadway marquee, clean terra cotta exterior, and renovated historic blade sign, but it’s also added displays and tables for its latest Macs, iPhones, iPads, and other products. The company has also added the Forum, an area that will host Today at Apple, a series of daily talks with thought leaders and local creatives.
The new Apple Tower Theatre is certainly a site to behold, and one of the most unique tech shops in the world, where customers can enjoy Apple’s latest products while stain glass windows, Corinthian columns, and chandeliers decorate the backdrop.
It might not be as big as Apple's Boylston Street Store, but no other Apple store is quite as grand as its latest L.A. location.
*This story originally appeared on Esquiremag.ph. Minor edits have been made by the Preview.ph editors.