PHOTO: Instagram/_ha.mu_
Culture

The Horror of Empty Spaces: How Maximalism Became a Filipino Style Code

The common Filipino is maximalist at heart—here’s why.
Kyla Villena

by Kyla Villena

Published on Jun 5, 2025

It’s been said many times before: Your personal space and your individual style are reflections of who you are. They are mediums of self-expression that are accessible to each of us, because they’re rooted from within.

With a "more is more" philosophy on a constant rise—from the flourishing of anik-anik culture, to the growing abundance of anti-minimalist brands and designers—we walk down the memory lane of Philippine history and discover how we are all, in some way, maximalist at heart.
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PHOTO: Instagram/solenn
How Maximalism Makes Filipinos Feel at Home
The zestful style can be linked to the Filipino characteristics of sentimentality and attachment (which possibly leads us to avoid decluttering more often than not). Like many things, family is a huge contributor as to why Filipinos have these traits. Generational homes are common in the country, and preserving the rich and colorful stories behind every corner of the house is a means to protect and establish identity.
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PHOTO: Instagram/catriona_gray.
Ar. Clarissa M. Lorenzo wrote a study called Filipino Culture of Filling up Space in a Gated Community, where she explored these attitudes through the lens of culture and architecture. The author mentioned horror vacui, which is defined by Merriam Webster as the “horror of empty spaces.”
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PHOTO: Instagram/catriona_gray.
It goes without saying that the Philippines has gone through devastating times throughout the course of history. It’s an understatement to say that the country was dull and bare for too many years, which now brings us to why we feel “a sense of security knowing one may be able to retain even a little of what they have if in case they should go through another terrible event.”
Fill the Emptiness, But Make It Quirky
Felipe M. De Leon Jr., a prominent figure in Philippine arts and culture, has also expressed that this can be attributed to maximalism, saying, “The common Filipino is a maximalist, filling up every available space with forms and things. It springs from an expressive exuberance deeply rooted in emotional sensitivity and the strong urge to connect.”

Part of loving someone is accepting the possibility of being without them, and with Filipinos usually having close ties with family and friends, it’s easy to feel empty outside of their presence—which is a form of horror, too. “To fill the emptiness,” Ar. Clarissa wrote, “Filipinos surround themselves with little trinkets or abubot belonging to the persons they miss or mostly reminding them of that loved one.”
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PHOTOS: Instagram/solenn, iamhearte, catriona_gray
This is also one of the driving reasons behind the typical Filipino home having “every wall covered with paintings, photographs, and assorted memorabilia. Every nook and cranny in a single room must have some thing.”
PHOTO: Instagram/_ha.mu_
How the Maximalist Filipino Culture Trickles Down to Fashion
The difficulty in parting with our loved ones, the nostalgia that rises from it, and other related factors make us “tend to collect and keep everything,” shifting our views of them from merely things into valuable forms of expression. In a Filipino household, nothing is sayang or wasteful. The stories behind each detail, regardless of how other people view them, make them important, meaningful, and priceless.

Maximalism is unafraid to capture that individual complexity. It embraces complications, being brave enough to marry colors, patterns, and textures with one another in ways that are not usually done. It adds character and richness, aligning with the desire for space and taste that are truly singular.
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Maximalist Filipino Brands to Put on Your Radar
Below are some Filipino brands and designers that embody the heart of maximalism—all its vibrance, eclecticism, and uniqueness—in their own special ways. Rest assured, no two of them ever look the same.
Salad Day
Salad Day shows what it means to live a charmed life. Their ‘di tinipid sa sahog series includes neckties, bracelets, and other accessories that leave no centimeter of empty space. The charms they use for their necklaces, belts (that double as chokers and headbands), and the like involve pieces from old toys, making many of these handmade items one of one.
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PHOTOS: Instagram/salad_day
Russet Accessories
If there’s something that screams individuality, it’s customized accessories. Russet Accessories provides you the liberty to pick handmade charms that resonate with you—may it be a tusok-tusok trio, a tin of sardines, or a collection of letters that represent your favorite words or names.
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PHOTOS: Instagram/russetaccessories
Zarah Juan
There can be no conversation about Filipino maximalism without the mention of jeepneys. Their exuberant decoration showcases the beautifully cluttered aesthetic in an effortless manner. This is something that inspires Zarah Juan, who derives inspiration from these proudly Filipino elements and co-creates eye-catching bags with artisans and weavers all over the country.
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PHOTOS: Instagram/zarahjuan
HA.MU
Identifying their brand as a “maximalist/minimalist fusion for free spirits,” HA.MU is easy to like and recognize regardless of your own style. Their creations remain out-of-the-box no matter what material they’re working with, whether it’s denim, mesh, or tulle. When wearing HA.MU, there’s nothing to be afraid of—not florals, not ruffles, and definitely not attention.
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PHOTOS: Instagram/_ha.mu_
Kyla Villena

Kyla Villena loves a good lip gloss and a trip to the art gallery. She is Preview's beauty girl, who doubles as a self-proclaimed motivational speaker.

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