In 2011, Forbes first mentioned Kim Kardashian because of her insane Twitter following—6.6 million, to be exact. At the time, this put her just below Barack Obama. A few years later, her mobile game, Kim Kardashian: Hollywood, earned her a cover. But now, she's mentioned alongside the world's richest people because she is now *officially* a billionaire.
Kim Kardashian joins Forbes' World's Billionaires list
More than her family's TV show and her several endorsement deals, Kim is now worth a billion dollars because of her two booming businesses: KKW Beauty and SKIMS. When Kim launched her beauty brand in 2017, she "borrowed from Kylie's playbook, using a similar direct-to-consumer model that relies heavily on social media marketing." It sold 300,000 contour kits in two hours, you guys. And in 2020, she sold 20 percent of that business to Coty—yes, the same company that bought 51 percent of Kylie Cosmetics.
And we all know about SKIMS. While it started as shapewear for a fancy night-out, it quickly turned into loungewear when the pandemic hit. Honestly, they pivoted so fast, it was really impressive.
According to Forbes, "She's also got three properties in Calabasas, northwest of Los Angeles, and a portfolio of blue-chip investments, including shares of Disney, Amazon, Netflix and Adidas that her soon-to-be ex-husband Kanye West gifted her for Christmas in 2017."
As Kim once said, not bad for a girl with no talent.
*This story originally appeared on Cosmo.ph. Minor edits have been made by the Preview.ph editors.