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We've Been Pronouncing IKEA Wrong This Entire Time

Here's what you need to know about the opening of the first IKEA store in the Philippines.
We've Been Pronouncing IKEA Wrong This Entire Time
IMAGE IKEA
Here's what you need to know about the opening of the first IKEA store in the Philippines.

Since the announcement of its pending opening in 2020, IKEA has been generating a lot of buzz. In an official press conference last November 20, we learned more about the first IKEA store in the Philippines, among other useful details.

Apparently, we've been pronouncing IKEA wrong all this time. It's not eye-kee-yah; it's ee-keh-yah, as demonstrated by Swedish ambassador to the Philippines Harald Fries and IKEA Philippines market development manager Georg Platzer in the video below:

So there you have it. Ee-keh-yah.

The first store will open within the Mall of Asia complex, situated between the SMX Convention Center and SM Mall of Asia. As with other IKEA branches, it will consist of a showroom, a restaurant, and a shopping space, among others. The five-storey Philippine branch is gearing up to be the largest IKEA store in the world, with two floors of shopping space and an inventory of 9,000 items.


Hans Sy at the media launch of IKEA Philippines

*This story originally appeared on Townandcountry.phMinor edits have been made by the Preview.ph editors.

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