The craze is real! After starring in a number of hit K-dramas, Hyun Bin has truly gained the reputation for being the OG oppa. He has won the hearts of Filipino K-drama fans, prompting them to stream more of his shows and gush about his tremendous charm and talent all over social media.
If you’re a fangirl too, then you’re in for a treat as Smart Communications, Inc. recently got him to star in its ‘Simple. Smart Ako.’ campaign. This is the first time a local telecommunication company has tapped a South Korean superstar to be the face of its brand, and is a bold statement for Smart as it asserts its commitment to bring amazing experiences to Filipinos through digital technology.
“He’s the perfect ambassador for Smart as we empower Filipinos with technological solutions made easy so they can enrich their daily lives and pursue their passions,” says Jane Basas, SVP and Head of Consumer Wireless Business at Smart.
Hyun Bin has also expressed his excitement to get in touch with his Filipino fans. “Filipinos are some of the warmest fans in the world, and I am thankful to Smart for giving me a way to reach out to everyone in the Philippines. Indeed, Smart has brought us closer than ever,” the actor shares.
In his latest Smart commercial, Hyun Bin drives at full speed to promote the Smart LTE and Giga promos for a fast mobile internet connection that lets Filipinos enjoy their daily dose of entertainment. The commercial ends with Hyun Bin uttering the lines “Simple. Smart Ako.” to further resonate with his Filipino audience.
Here’s what went down during his shoot:
Get more of your Hyun Bin fix through Smart’s Giga promos. There’s Giga Video for subscribers who want to binge-watch the latest K-dramas, online shows and series, and Giga Stories for those who love sharing their experiences with friends and loved ones on social media.
Smart also offers Giga Games for avid mobile gamers, Giga Music for those who want to listen to their fave tunes and podcasts, and Giga Work for easy access to a wide range of productivity apps that make work and school life simpler and more convenient.
Smart customers can register to Giga promos by simply dialing *123#.
Know more about Smart’s promos and services. Visit their official Facebook page or follow @LiveSmart on Twitter and Instagram.