Have you ever opened your social media apps and noticed how people seem to travel to the same places, eat the same #flatlay-worthy food, and basically take the same photos to post online? For instance, the obligatory passport photo before a flight or some four-star resort’s fresh buko juice that makes for a double tap-worthy prop—because as they say, Instagram or it didn’t happen!
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FYI, coconut water served in the shell is today's ultimate #foodstagram prop!
Oliver KMIA, a Miami-based video editor, noticed the exact same thing, which gave him the idea to try and capture the zeitgeist of this social media phenomenon.
In a two-minute video clip, Oliver compiled random pictures he pulled off of Instagram to prove how everybody’s simply mimicking each other’s behavior online in one way or another. “I came up with this idea last year while traveling in Roma. I wanted to take a look at the popular Trevi Fountain but I never managed to get close to it. The place was assaulted by hundreds of tourists, some of them formed a huge line to get a spot in front of the Fountain,” he explains. “During my trip, I felt that many people didn't really enjoy the moment and were hooked to their smartphones, as if the ultimate goal of travel was to brag about it online and run after the likes and followers.”
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This Instagrammable spot at Place du Trocadéro in Paris is always swarmed with tourists looking to recreate a nearly identical photo.
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Ever wondered how many people sat on that same seat before you and took the exact same shot?
While not failing to admit that he also belongs to the majority of netizens who tend to go after the same picture-perfect spots and obligatory tourist poses, Oliver took the time to create his now-viral video to prove a point. “I decided to make this kind of sarcastic video but with the focus on travel and mass tourism… I'm basically making fun of something I'm part of. The irony is strong,” he says.
Watch it below and see for yourself!