Think about how deeply embedded technology has become in our daily lives. Chances are you check your smartphone first thing in the morning, or hop on a treadmill to get your daily dose of endorphins, before keeping your eyes glued to your computer screen at work and ending the day binge-watching your favorite series on Netflix. With that, it's no surprise that the line between physical and digital worlds are becoming more and more blurred—in line with which we've seen the rise of "digital" and "phygital" stores that bring the best features of technology into the physical space. You can add FRNK Milk Bar to the list of brands exploring the concept, as they recently opened their first-ever "digital" store at SM Grand Central in Caloocan!
FRNK Milk Bar goes "digital" at their cool new store
FRNK Milk Bar's "digital" store opened as part of their initative for "better, more sustainable living" and features their signature hip yet playful look with shades of blue, amethyst, and white. It's equipped with a cool self-checkout kiosk that makes the ordering process a breeze, as you can place and customize your orders with a couple of taps on its digital touchscreen. You can even pay virtually—making for a safer, contactless experience with shorter waiting time to boot!
FRNK Milk Bar (a.k.a. FRNK) is a Japanese-style beverage and dessert brand that opened in 2019. Among their most famous creations are the ultra-Instagrammable Midnight Ichigo and Dirty Maccha beverages. They've expanded the brand to also offer pastries, including doughnuts, cakes, and cookies.
FRNK Milk Bar's "digital" store is at G/F Rizal Ave Extension, East Grace Park, Caloocan City. For more information, check out FRNK's Facebook page.
* This story originally appeared on Spot.ph. Minor edits have been made by the Preview.ph editors.
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