The pandemic has drastically changed the way we stay fit. With gyms required to close their doors over the course of quarantine, fitness studios have shifted their businesses to the digital space, offering equipment for purchase or rental and online classes to continue catering to their clients. But what is it that makes a customer choose to make that investment? A great user experience that genuinely addresses their needs, for sure, and a lot goes on behind-the-scenes to achieve just that. We talked with Electric Studio's founder and CEO Kristina Sy to find out exactly how she took indoor cycling into her clients' homes.
Learn more about Electric Studio's partnership with Globe Platinum on their website.