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Catriona Gray's Iconic Lava Walk Lands Her a Jolly Twirl Endorsement

ICYMI, her famous walk is the inspo behind Jollibee’s latest campaign!
Catriona Gray's Iconic Lava Walk Lands Her a Jolly Twirl Endorsement
IMAGE instagram.com/catriona_gray
ICYMI, her famous walk is the inspo behind Jollibee’s latest campaign!

Catriona Gray’s now-iconic “lava walk” was so showstopping that the world couldn’t stop hitting the replay button once it went viral! Until now, people still can’t get enough of her iconic slow-turn runway walk—and it seems it’s even become associated with Filipino pride. Case in point: Her signature twirl has officially landed her a new endorsement for Jollibee's Jolly Twirl ice cream! During her recent visit to Manila, our very own Miss Universe 2018 got to share more details on how the walk came to be, as well as her experience as Jollibee’s latest endorser.

On her iconic "lava walk"

“We were thinking of ways to be different because, of course, there are 94 amazing, beautiful women and when it comes to being on stage, we both believe—me and my mentor—[that] being on stage should be a performance. It’s not just [about] walking from A to B lang—it should be a performance and I really embody that as a performer myself. And so, we came up with the slow turn just because it was a little bit different. Training for it came with practicing balance, of course the walk but also the turn itself. That's just how it came together. I didn't ever expect that it would be this big of a thing. But I'm so proud that it has become a very viral thing.”

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On the relevance of trademark walks for Filipina beauty queens

“I definitely feel like it plays a role, I mean, and that’s just because Filipino beauty queens I feel are setting the bar so high because we do really embody not only the ambition to do well but we take our country along with us. And of course, doing the walk is part of the performance which is an aspect of representing our country. So I think that a woman who shines on stage for being iconic for doing the best that she can for the Philippines.”

On Jollibee’s Jolly Twirl commercial featuring her walk

“It was so much fun, guys! When I first saw the concept, I thought, ang witty [nito] ah. I loved it and I thought it was recreating that slow-motion twirl that I did on stage as Miss Universe. I got really excited. Also, [it was exciting] of course because I got to do it in a gown, which also put a small level of difficulty because instead of doing it in a swimsuit I was in a long gown. But it just came out so well. The team was amazing. I felt so welcomed into the Jollibee family. And it’s such a special project for me because it is one of my first projects as Miss Universe, and of course, with such an amazing Filipino brand so it’s such a great experience.”

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On her new endorsement

“Of course, bringing pride to our country the Philippines was one of my greatest ambitions in competing in Miss Universe and now to be a part of the Jollibee family, which of course is an iconic Filipino brand, it’s amazing. It’s a huge honor.”

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