Smart dropped the big news on their Facebook page earlier with a video of BTS themselves announcing the partnership. “We’re here to support Smart’s goal of inspiring people to live their lives with passion and purpose, no matter the challenges that lie ahead," says their leader, RM. "With that, we’re proud to announce Simple, Smart ako!”
Watch the full announcement below:
As per Smart, the Grammy-nominated act will headline their upcoming "Live Smarter, Live with Purpose 2021"campaign, which hopes to inspire the Filipino youth to “live their lives with passion and purpose.” With this, BTS will appear in a set of Smart ad campaigns across the first quarter of 2021.
“Aside from their remarkable talent, BTS emerged as the biggest band in the world because of their meaningful and uplifting music that brings hope and encouragement to fans especially in the bleakest of times,” says Alfredo S. Panlilio, Smart President and CEO in a press release. "It is therefore a big honor to welcome BTS to the Smart family so we may inspire more Filipinos to find purpose in everything they do and ultimately live Smarter for a Better World.”
Jane J. Basas, SVP and Consumer Wireless Business Head at Smart adds “Just like BTS who are able to inspire millions of young people all over the world through their music, Smart Prepaid aims to bring about amazing experiences to the Filipino youth through technology to make life easy, fast, and simple. This way, the young generation are empowered to immerse in their interests and succeed with their pursuits,”