In case you were wondering what wildly popular K-pop boy group BTS' youngest member Jungkook might smell like, now you know. While chatting with fans over social media on January 20, he mentioned that he uses Downy's Adorable fabric conditioner from the brand's Perfumes line. Immediately, it caused a shortage of the product all across Korea. That's BTS' impact in a nutshell.
South Korean media reported that Downy Korea apologized for their cancellation of orders, as two months' worth of the company's stock sold out completely a mere one day after Jungkook's shoutout. Now that is star power.
Kookie then took it to BTS' official Twitter to address ARMY (a.k.a. the band's huge fandom), "I’m almost out of my fabric softener and have to buy a new one…[but] it’s all sold out. #ARMYisimpressive"
Our favorite part of this hilarious, awe-inspiring situation? The fan tweets! Check out a few of 'em, below.