BLACKPINK has come a long way since they debuted in 2016. For four years, the phenomenal K-pop girl group has had jam-packed concerts, millions of albums sold, billions of YouTube views, and a string of international brand endorsements. If you’ve watched their Netflix documentary Light Up The Sky, you will know that achieving these milestones was not easy for the girls. It comes with years of intense idol training, homesickness, and the constant worry for their group’s future. Still, they remained firm in pursuing their dreams, and are now basking in their well-deserved success.
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Speaking of documentaries, Light Up The Sky, which was released last October 14, placed number one on Netflix’s most popular movies in over 28 countries. If you’re curious as to how much the group earned from this venture, the streaming giant relies on data mining—a process that transforms raw data into essential information. According to Investopedia, “Netflix uses consumer data mining to determine which content viewers pay to see and relies heavily on this information to determine the total cost of each licensing agreement.” I repeat, BLACKPINK’s documentary ranked first in more than 28 countries.
In Light Up The Sky, there was a scene where BLACKPINK’s apartment was shown, with Jisoo, Jennie, Rosé, and Lisa packing their bags for an overseas trip. It is reported that the group lives in the luxurious Han River Bamseom Apartments in Seoul, which has a sweeping view of the city and the Han River. ICYDK, living in South Korea costs a fortune especially when it comes to housing, and the Gangnam district is the most expensive area to live in. A property near a tourist destination such as the Han River also comes with a hefty tag price—the rent of a four-room unit similar to BLACKPINK’s reportedly costs around $10,600 per month (around P512,600). Wow.
On to the group’s discography: BLACKPINK has recently released their first full-length album, aptly named The Album, which earned them the title “First Korean Million-Seller Girl Group”. A quick look at Amazon and the said album is priced at $24.97 (around P1200). As of October 26, the quartet has already sold a total of 1,209,543 copies, and you can pretty much get an idea of how much they've made from album sales alone.
The special edition of their mini album, How You Like That, sold 155,000 copies on its date of release, and the song itself obtained a gold certification in Canada. To be able to receive such status, an artist must reach at least 40,000 units sold along with an application from the artist’s record agency.
In 2019, their mini album Kill This Love sold 78,275 copies on its first day of release, and 250,000 copies in South Korea alone in just a span of eight days. You can do the math once you multiply the price of the album, which you can get for $22.99 (around P1,100) on Amazon, by the number of records sold.
The track "Kill This Love" was also featured in a scene in the Netflix film, To All The Boys: P.S I Still Love You. In an online article by the American Society of Composers, Authors, and Publishers, music publishers are said to charge studio films between $15,000 (around P725,400) and $60,000 (around P2,900,000) for the use of existing songs. The amount really varies depending on how the track is going to be utilized, but with a major hit like "Kill This Love", you can already make a wild guess that they probably charged a hefty amount.
When it comes to concerts, BLACKPINK is also a record-breaker. Their first world tour, In Your Area, is named as the most successful K-pop girl group tour, and has earned them $38,130,043 (around P1.8 billion!) with a total of 266,296 tickets sold worldwide. They have performed in countries like Singapore, Thailand, United Kingdom, Australia, and the United States to name a few, and let’s not forget their sold-out concert in our area, the Philippines. (BLACKPINK’s In Your Area in Manila leg VIP soundcheck package was priced at P19,750 each!)
BLACKPINK also graced the Coachella stage in 2019 as the first K-pop girl group to do so. According to reports, headliners in the said event are paid around four to eight million dollars (P193 million to P386 million) each. With the girls as one of the performers on top of the list, they could have probably taken home an amount close to that.
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The group’s power doesn’t stop there. On YouTube, their entertainment agency, YG Entertainment, has 5.76 million subscribers with more than a billion total views, and receives an estimate of $450,000 per year (around P21 million). BLACKPINK’s own YouTube channel currently has 52.1 million subscribers which, btw, makes them the second most-subscribed artist after Justin Bieber.
"DDU-DDU-DUU" is now at 1.3 billion views (and is the first K-pop group MV to reach such feat), "Boombayah", and "Kill This Love" both have more than one billion views, "As If It’s Your Last" is at 896 million views to date, "How You Like That" has over 612 million views, and their newly-released MV for "Lovesick Girls" already has 208 million views in just less than a month after its release. Take note that BLACKPINK has three music videos with more than one billion views each, so we can already imagine how much YouTube ad revenue they're earning.
With all the milestones mentioned, you’d think that BLACKPINK can now buy anything they want, any time of the day. Your conclusion is right, and what adds to their already huge bank account are their numerous endorsements from well-known brands. This includes Sprite, Samsung, Shopee, South Korea’s Woori Bank, Adidas, and Pepsi, to name a few.
Ready to know how rich they are? BLACKPINK’s net worth is reported to be a whopping $32 million this year (around P1.5 billion!).
*This story originally appeared on Cosmo.ph. Minor edits have been made by the Preview.ph editors.