Artificial intelligence is all the rage, and generated photos are among the highlights. Aside from nostalgic yearbook photos and Korean-inspired portraits, prompt-based AI image generators have become a much-buzzed-about subject—and one website is making it easier (and freer) to access.
From fans creating their dream concert scenario to users making movie concepts, Microsoft’s Bing Image Creator has received attention for its often hyper-realistic pieces.
But how exactly do you use it, and what are the potential risks behind the generator? See the essential info on Bing Image Creator below.
What is Bing Image Creator?
Created on the heels of ChatGPT, Bing’s Image Creator is Microsoft’s answer to the AI craze. The generator lets users enter a text prompt, which will then be made to an image using the OpenAI model.
While the generator previously used OpenAI's DALL-E 2, Bing Image Creator has recently updated its system to the more advanced DALL-E 3, which began rolling out in October 2023. According to the company, DALL-E 3 is said to generate more creative and photorealistic images, while designed to be easier to use. The best pull for most users, however, is that the Bing's generator can be used without charge.
How do you use Bing Image Creator?
1. Head to the Bing Image Creator website.
The AI generator can be accessed on Bing’s site. While the service is free, users must log-in using their Microsoft account.
2. Type in a prompt and click “Create.”
Describe the image you want to bring into the world! For best results, be as specific as possible and specify what kind of image you're hoping to get, whether it’s photorealistic or made in a certain art style.
First-time users will notice that the image creator comes with a certain number of “boosts,” which are designed to quicken the generating process. Once they run out, the image generation may slow down. Users can earn boosts by trading in Microsoft Rewards, which can be redeemed by completing tasks in the Microsoft ecosystem. But for those willing to wait, boosts will be replenished after a week.
3. Wait for your generated images.
Voilà! After the waiting time–with a little help from a boost–users will receive their AI-generated images. They’re free to download, save, and share.
What are the controversies surrounding Bing Image Creator?
While several netizens have delved into the AI craze and its novelty, these generators aren’t without its share of controversies. Many users have criticized AI’s proclivity for mirroring work with human artists, as several systems derive from existing works to learn as machines. On the other hand, security risks are also a subject that are often pointed out.
To address ethical concerns above deep fakes, however, DALL-E 3 comes with safety measures to “limit the generation of harmful and unsafe images.” According to Microsoft, Bing’s system itself comes with an embedded watermark to identify them as AI-generated. Microsoft also encourages “living artists” to report their name to “limit the creation of images associated with their names.”