All hail Queen Bey. It's official: Beyoncé has become the world's highest-valued online influencer, with her social media posts commanding more than US$1 million...each.
IMAGE INSTAGRAM/beyonce
While we're definitely not surprised that she's actually the very first human being on earth to hit these stratospheric stats, let us step back for a sec and dissect the info at hand: What exactly makes her truly influential online?
“It’s divine to see an individual who rarely uses her social media to publish anything but authentic, non-branded content actually become the most valued individual on social media for advertisers. In fact, I believe it’s due to her limited release of exclusive, curated content which causes such a frenzy from her audience,” said D’Marie Analytics CEO Frank Spadafora in a press release. “It’s actually a great lesson for all those over-saturating their feeds with branded, unentertaining or thoughtless content just to stay in front of their audience and appear relevant. These days, less really is more.”
IMAGE INSTAGRAM/beyonce
Pay attention, ladies: it's not all about your follower count. Authenticity is key! Case in point: Beyoncé’s valuation on social media saw a steady increase from the moment she “broke the internet” by announcing on February 1 that she was expecting twins. The now-iconic Instagram post, above, garnered approximately 6.4 million likes and 339,000 comments in less than eight hours, shattering Selena Gomez‘s record of 6.3 million hearts.
After all, who coined #iwokeuplikethis? Answer: Bey did. That should be enough for you.
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