StyleBible Preview

Beyonce's Social Media Is Valued at More Than $1 Million Per Post

...and she's the very first online influencer to achieve these stats.
Beyonce's Social Media Is Valued at More Than $1 Million Per Post
IMAGE INSTAGRAM/beyonce
...and she's the very first online influencer to achieve these stats.

All hail Queen Bey. It's official: Beyoncé has become the world's highest-valued online influencer, with her social media posts commanding more than US$1 million...each

IMAGE INSTAGRAM/beyonce

While we're definitely not surprised that she's actually the very first human being on earth to hit these stratospheric stats, let us step back for a sec and dissect the info at hand: What exactly makes her truly influential online? 

ADVERTISEMENT - CONTINUE READING BELOW

“It’s divine to see an individual who rarely uses her social media to publish anything but authentic, non-branded content actually become the most valued individual on social media for advertisers. In fact, I believe it’s due to her limited release of exclusive, curated content which causes such a frenzy from her audience,” said D’Marie Analytics CEO Frank Spadafora in a press release. “It’s actually a great lesson for all those over-saturating their feeds with branded, unentertaining or thoughtless content just to stay in front of their audience and appear relevant. These days, less really is more.”

CONTINUE READING BELOW
Recommended Videos

ADVERTISEMENT - CONTINUE READING BELOW

IMAGE INSTAGRAM/beyonce

Pay attention, ladies: it's not all about your follower count. Authenticity is key! Case in point: Beyoncé’s valuation on social media saw a steady increase from the moment she “broke the internet” by announcing on February 1 that she was expecting twins. The now-iconic Instagram post, above, garnered approximately 6.4 million likes and 339,000 comments in less than eight hours, shattering Selena Gomez‘s record of 6.3 million hearts.

After all, who coined #iwokeuplikethis? Answer: Bey did. That should be enough for you.

MORE FROM PREVIEW.PH

COMMENTS