In line with their recent campaign for Bench Barbers Pomade, the clothing brand paid homage to the iconic Filipino leading men of the past, and truthfully, we're obssessed with the results!
Hair pomped and slicked back, Bench's current endorsers look straight out of a '50s film for their #BeTheLeadingMan Campaign. As for their designated pegs, Bench reveals Ruru Madrid as award-winning actor Leopoldo Salcedo; and David Licauco as Philippine cinema's baby-face, Jose Mari Gonzales. Meanwhile, Teejay Marquez drew from the '50s matinee idol Nestor de Villa, and Kiko Estrada channeled the pinoy action star royalty.
According to the brand, the campaign seeks to introduce the younger generation to the Filipino actors who've paved the way for today's leading men.
Check out the uncannily accurate side-by-side photos below!
To see more of Bench's campaign, head over to their Facebook page.