The Valentine's Day hype may be over, but love month is still in full swing for Bench. Just yesterday, the local brand released a video campaign for their So In Love fragrance, and it's definitely one for the books.
In the video, a student who appears to be hiding his sexuality from his father, gives himself a generous spritz of So In Love as soon as he arrives at school. The fragrance gives him an instant mood lift and the confidence to interact with the guy he's crushing on. Meanwhile, at home, he puts up a front as his father mistakes the scent as that of a girl's.
Watch the video below to see how this touching story unfolds:
Needless to say, the dad in the campaign had the best reaction to his son's sexuality. No grand gesture needed—just constant love, support, and understanding.
What do you think of Bench's fragrance campaign? Sound off in the comments below!