If you look up the word "different" in the thesaurus, you'll pull up its synonyms that include other, unlike, distant, and dissimilar. All these point to isolation and unbelongingness, brewing a feeling of shame for who you really are when you don't conform to the standards of others. And without full acceptance of each person's individuality, there's a tendency to mock and bully them for being themselves. Bullying is not an old issue, but it's about time we address it. This is what local retail brand Penshoppe aims to do in their latest campaign #IAmDifferent.
Penshoppe's latest project "aims to form a movement to inspire everyone to embrace who they are despite what other people may think." With this endeavor, the brand enlists the help of its international ambassadors including Bella Hadid, Mario Maurer, Lucky Blue Smith, Kaia Gerber, and Sandara Park to spark a conversation about bullying. "Penshoppe believes that there is a need for us to use our voices and influence everyone to take a stand against bullying," says Jeff Bascon, Penshoppe's brand director.
The campaign presents a new collection of tees and caps emblazoned with the campaign statements "I Am Different" and "Different is good," Each shirt from the collection features a special identifier: a unique serial number that signals the core of the said campaign. What's more, all the proceeds of the said collection will be donated to the organization Teach the Philippines, which is currently developing a module to discourage bullying and encourage acceptance.
Locally, #ClubPenshoppePH members Loisa Andalio, Ronnie Alonte, Sofia Andres, along with She Talks Asia co-founder Victoria Herrera, have also joined in the campaign.
Get your own tee at Penshoppe stores nationwide and be part of the movement! Encourage the youth to be proud of who they are—and more importantly, to send a message that you're proud of who you are.