Did you ever think you’d see the day that this generation’s biggest love teams would come together in one campaign? Neither did we! But this year, Coca-Cola Philippines surprised everyone with an early Valentine’s Day treat—Alden Richards and Maine Mendoza, Liza Soberano and Enrique Gil, and James Reid and Nadine Lustre, also joined by Janella Salvador, Enchong Dee, and Pinoy Big Brother’s Ylona Garcia and Bailey May, have all united to #TasteTheFeeling.
The newest ambassadors share the stage with Stephan Czypionka, Vice President for Marketing of Coca-Cola Philippines.
Launching its newest global campaign last night at the Rigodon Hall of Manila Peninsula, Coca-Cola introduced its new celebrity ambassadors headlined by the country’s hottest love teams. With it, the brand aspires to continue its long legacy of great visual imagery and universal storytelling with the tagline “Taste the Feeling,” their latest campaign that promotes a celebration of everyday moments made more special.
"Taste the Feeling" is Coke's first big marketing move after ending the seven-year stint of the "Open Happiness" campaign that had many of us pulling out tissue papers as we bawled over the several mini-stories the brand has shared.
And as Coke opens up a new chapter—and with new endorsers—we're especially excited to see how today's most in-demand love teams will bring the message of the new campaign home. After all, it's all about the #feels.
Launch the gallery and see what else went down during the event.
Event photos by Charles Rodulfo